Appy.Yo, a company specializing in digital culinary experiences, is undergoing a rebranding process to transition from its current name, Cookful, . The goal of this project is to update the company's digital assets to reflect the new brand identity. This includes revising the logo, website, social media profiles, and any other digital touchpoints. The project provides an opportunity for learners to apply their knowledge of digital marketing, graphic design, and branding strategies. The team will work collaboratively to ensure that the new brand identity is cohesive and effectively communicates the company's vision. The project is designed to be completed within 80 hours, allowing learners to gain practical experience in a real-world rebranding scenario.

The deliverables for this project include a new logo design, updated website mockups, revised social media profile graphics, and a comprehensive brand style guide. Additionally, the team will present a final report detailing the rebranding process and the rationale behind design choices. These deliverables will demonstrate the learners' ability to apply branding and design principles in a cohesive manner.