The main goal for the project is to create and implement a comprehensive social media marketing strategy for BS Transport to increase brand awareness and drive rental bookings for cars, trucks, and other forms of transportation. This will involve several different steps for the learners, including:

- Conducting a thorough analysis of the target audience and their behavior on Instagram and other social media apps.

- Developing engaging and visually appealing content to showcase the rental services offered by BS Transport.

- Creating a content calendar and scheduling posts to maintain a consistent presence on social media platforms.

- Implementing paid advertising campaigns to reach a wider audience and drive traffic to the company's website for bookings.

- Monitoring and analyzing the performance of the social media marketing efforts to make data-driven adjustments and improvements.

By the end of the project, learners should complete the following tasks:

- A detailed analysis of the target audience and their behavior on Instagram and other social media apps.

- A content calendar with scheduled posts and paid advertising campaigns.

- Performance reports and analysis of the social media marketing efforts, along with recommendations for future strategies.

Final deliverables should include:

- A comprehensive social media marketing strategy document outlining the approach, content plan, and performance metrics.

- Visual content created for social media posts and advertising campaigns.

- A presentation summarizing the project findings and recommendations for BS Transport's social media marketing efforts.

 1) Mentoring Throughout the Project:

Assign experienced staff members as mentors to guide

students through each phase of their projects. These mentors will provide regular check-ins,

feedback, and personalized support.

2. Access to Tools and Technology:

  - Software Licenses: Provide access to essential software tools such as data analysis programs, design software, and project management tools.

  - Online Tools: Various online tools will be provided to facilitate communication, file sharing,

and project tracking.

3. Access to Data:

  - Data Repositories: Provide access to comprehensive data repositories that contain relevant datasets for student projects. This will include industry reports and real-time data feeds.

4. Training Sessions:

  - Conduct regular training sessions online on various topics such as research for marketing, data analysis techniques, and effective presentation skills to equip students with the necessary knowledge and skills.

5. Feedback and Evaluation:

  - Regular Progress Reviews: Implement a system of regular progress reviews where

students can present their work and receive constructive feedback from staff and peers.

  - Evaluation Metrics: Establish clear evaluation criteria and provide detailed feedback to help students improve and refine their projects.