We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

We hope to gain a comprehensive understanding of how we can better serve our customers. We would like recommendations on how to improve our positioning, brand, and products and services.

• Product roll-out strategy
• Industry size and market potential
• Competitive landscape
• Key risks

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

Schedule to be determined with students.