Website Testing
Project scope
Categories
UI design UX designSkills
target market user preferences web pages researchOur company advertises 100+ products online. We hope to gain a renewed understanding of the features and design that our target market would prefer on our website. We would like to collaborate with students to determine user preferences through A / B testing.
This will involve several different steps for the students, including:
- Conducting background research on our products and our target market.
- Identification of modifiable features that could increase user activities on our website.
- Preparing different versions of web pages for A / B testing.
- Conducting tests with users and measuring which versions of web pages have higher conversions.
- Recommending website changes based on test results.
Bonus steps in the process would also include:
- Implementing the recommended changes to our website.
By the end of the project, students should demonstrate:
- Understanding of our company’s products and customers
- Understanding of factors that impact website conversion rate
- Recommendations for future website improvements
Bonus steps would include:
- Improving our website based on test results
Final deliverables should include
- A final report.
- A 10-minute presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and website design
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
We are a Canadian Importer that has direct partnerships with family farms and producers, mainly originating from my parents home land Italy. Where my family is deeply rooted in olive cultivation and the transformation into virgin olive oil in Calabria. We have some olive oil producers from Spain and a few typical Canadian products which we are extremely proud of.
These family companies have a deep respect and intimate relationship to the land they cultivate, live on and thrive from as well as ancient wisdom for the craft that they have mastered which is driven by patience for mother Earth’s Bounty and passion for purity and perfection.
We distribute these award-winning family products into Specialty Retailers, Health Food Stores, Fine Cuisine Establishments and Culinary Institutes.
Our aim is to protect these essential and valuable food sources by promoting them, the territory and the people behind them through the in-store demos, structured tasting events, staff trainings, culinary cultural tours and across all Social Media Platform.
We are an honest, hard working food provider with nothing to hide. Guided by transparency, trackability and with your trust and loyalty.
Thank you for embarking on this journey with us where we represent families with the passion that they have for the products they produce. While we create a solid culinary connecting bridge to you the caring, conscience consumer.
Sarafino Food Guardians.
Feed your Body, Feed your Soul