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Competitive Analysis: Mystery Shop and Customer Experience

Closed
Ipsos
Ipsos
Toronto, Ontario, Canada
Sharon Doughty
Director
3
Project
Academic experience
120 hours of work total
Student
Canada
Advanced level

Project scope

Categories
Market research Sales strategy
Skills
target market competitive analysis market trend market analysis sales prospecting mystery shopping secondary research research customer service
Details

Positions available: 2

The “Mystery Shop” and “Customer Experience” business units within Ipsos Canada have transformed over the last few years due to changes in technology.

Our lines of business require assistance in assessing the landscape within Canada from both a competitive and opportunity view-point.

Today, we are seeking the right resources to help us build an analysis of the current Canadian landscape when it comes to Mystery Shop and Customer Experience.

With this in mind, we need a Canadian market analysis report covering:

  • Secondary research on key organizations within pre-determined market segments, including information on current CX (Customer Experience) and Mystery Shop usage, information on key stakeholders, and competitors.
  • Deep dive into the current market trends and players
  • Analysis of the competitive landscape for each line of business
  • Researching existing products and market potential
  • Identification of trends and opportunities in the target market / segments.

The final project deliverable is a report including research, analysis, and recommendations. It should assist our teams in successfully prospecting within our target market along with actionable recommendations.

Deliverables
No deliverables exist for this project.
Mentorship

Regular virtual meetings, to provide guidance and assess progress.

Access to industry expertise in Mystery Shop and Customer Experience.

About the company

Company
https://www.ipsos.com/en
Toronto, Ontario, Canada
1000+ employees
Consumer goods & services, Marketing & advertising, Business & management

In our world of rapid change, the need for reliable information to make confident decisions has never been greater.

At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.

This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.

To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.

So that our clients can act faster, smarter and bolder.

Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE