The main goal of the project is to conduct an effective website redesign to improve both the website’s functionality and its looks. The redesign should address the website’s content, user experience, SEO practices and mobile optimization.

The purpose of website redesign is to increase leads and sales. Converting visitors – either into promising leads or actual sales – is the primary goal of every website. A redesign will give me the opportunity to ensure my website is optimized to move visitors through the sales funnel, converting as many leads and/or sales as possible.

To achieve the project goal, learners should complete the following tasks:

- Analyze current website design, content, user experience, SEO practices, and mobile optimization.

- Develop a plan for redesigning the website, including content, user experience, SEO practices, and mobile optimization.

- Create a new website design based on the plan.

- Test the new website design for functionality, user experience, SEO practices, and mobile optimization.

- Make improvements based on the results of the testing.

Final deliverables should include:

- The new website design.

- A written report explaining the design process and outcomes.

Support through email, virtual meeting or phone is always available.

We can provide weekly or biweekly check-in meetings to ensure we are meeting goals.