Social Enterprise AgriFood Marketing Strategy Development
Project scope
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marketing strategies business planning communication strategies marketing mixThe following scope is being requested to integrate into the organization's business planning and long-term strategy prior to growing the produce. The organization is open to modifying its business plan, such as crops to be grown, based on suggestions that are made in the report.
- Marketing strategy development: Develop a new marketing strategy for a new social enterprise that intends to sell fresh grown produce from Northern Ontario that has been grown in a greenhouse or vertical farm.
- Marketing Mix strategy: Provide insight and recommend sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Develop an integrated online/offline communication strategy.
Benjamin has taught independent studies, led capstone projects, and fulfilled internships/co-ops for mechanical engineers, electrical engineers, computer scientists, and architects. He has fulfilled such obligations with positive results for more than fifty students ranging in practice from research at Rensselaer Polytechnic Institute to industry experience.
About the company
AgriTech North is an Indigenous- (Métis), disabled-, and LGBTQ-owned social enterprise corporation with a mission to grow nutritious food for Northern Ontario, focusing on Far North indigenous communities, that is of a consistently high quality, available year-round, and provided at a competitive price. The facility will be located in Dryden, Ontario, Canada to harness the waste heat, energy, and carbon from the Domtar Mill, establishing a Biohub with carbon negative operations. Dryden is ideal because of favorable transportation capabilities throughout the region and workforce access. The revenue from the food sold will ensure it is self-sustaining long-term as a research center. After proving the success of novel methods, AgriTech North will expand successful research projects throughout Canada to tackle a wider variety of food security issues throughout the country, made possible in part via several academic and indigenous partnerships.