It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.

This project will include:

Identification of our current competitorsIdentification of potential future competitors (eg. a large company in a similar industry that may enter the space)The creation of a matrix identifying features shared across the companies and those that are different.A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.An outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Presently we only exist in one market but it’s time to grow! Our company requires some assistance in assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviors in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.

To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons of expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

Potential recommendations could be new products, new geographies, and new partnerships.

Me and my team is available to hand hold the students while they get started on the project. They will receive constant and constructive feedback and direction on a timely basis. We are excited about this new project in which the students shall be assisting us and hence we are fully committed to the success of this assignment.