PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

SASS Marketing Agency is an agency located in Edmonton, AB, our current team is made up of 5 women from the BIPOC community. We help businesses within the BIPOC community by elevating their brand marketing so they can have a share of the market. We work remotely with weekly team meetings via zoom, we communicate through slack and track projects using Trello. We support each other within the team and take pride in the work we deliver. We celebrate wins and value opportunities to grow and learn. Our core values are Excellence, Authenticity, Integrity, Results. We look forward to working together!

The project we're needing help on is our Marketing Foundation Bootcamp. We ran our first 6 week Bootcamp from Jul 19 - Aug 23, 2021 with 4 business owners enrolled, and we're planning to run our second Bootcamp on March 30, 2022. The first Bootcamp was a success and we want to offer this Bootcamp again since we're having inquiries about the future launch dates. We want to do the Bootcamp on a bigger scale, but need help to make sure it goes smoothly with research, coordination, project management, and outreach. The Bootcamp gives the business owners the insights, knowledge and tools to successfully start their business, giving them the essential marketing foundations to promote their business and brand. In particular, we are looking for help developing the email/mail outreach campaigns, generating leads in the community and ideas/improvements that can be made to the current promotion/advertising efforts. Skills supported on this project: Communication, problem-solving, resiliency, design, teamwork, analytical.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Project management - Overseeing all aspects of the project, tracking milestones and activities
• Outreach - Lead generation, seeking organizational/influencer partnerships for referrals, speaking opportunities for exposure to the Bootcamp, email marketing
• Market Research - Conduct analysis of niche market to help develop content for the Bootcamp, client industry research, competitor analysis

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Coordinator/Project Manager
• Market Research/Outreach

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• A document outlining the action plan for Bootcamp promotion and advertising
• A document that outlines various leads generated in our community and around Canada
• A document that outlines email/mail outreach, built out with steps to take and timeline for activities

You will primarily be working with our Marketing Coordinator. Weekly check-ins will be provided as necessary, and the team will be accessible for any questions via slack. We will offer feedback on work within a few days as it is provided to us. Ultimately, we want to learn from you and your experiences, and leave the table open to your ideas. With this, our guidance and feedback will shape our mentorship mentality-- being open and willing to discuss any and all ideas, and providing feedback as constructive!