The Progressive Centre is a tutoring agency based in Durham Region, ON. It provides 1-on-1 or group tutoring for students in grades 1-12. The Progressive Centre only works with math and science and the majority of our clients are high school students. We hope to revamp our email marketing to increase engagement with our existing target audience. Currently we use Hubspot to send our emails to customers.

Currently our target market includes parents with school aged children. Our current email campaigns are not consistent and usually have less than 20% open rate. We would like to increase this to at least 40% if possible. We believe with regular, engaging campaigns, we can achieve this goal.

We would like to collaborate with students to create new email campaigns.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, services.
• Recommending new email campaigns and drafting emails. Currently our campaigns exist of information about tutoring or providing educational content for parents for their children. For example, our last campaign provided study tips to help students with their math and science emails.
• Considering the subject line, clarity, tone, and length of our emails.
• Frequency and Timing Analysis: Determine the best times and frequency for sending emails to maximize engagement and avoid over-saturation

Bonus steps in the process would also include:

• Recommending email marketing tools.
• Creating a email marketing calendar that has dates and emails to be sent.

By the end of the project, students should demonstrate:

• Familiarity with our target market and services
• Recommendation of new email campaigns
• Consideration of marketing email elements
• Recommendation for our emailing frequency

Bonus steps would include:

• Recommending email marketing tools

Final deliverables should include

• A final report.
• A presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our target market, products and services
• Input on choices, problems or anything else the students might encounter.