PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. We will provide three broad categories of services:
1- Matching services between homeowners and tenants
2- Providing activities that help build a fun supportive community.
3- Professionally managing the properties that use the coliving service of our company.

We have just started the first phase of our company in Halifax Nova Scotia, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada as we believe our services would be valuable to women across the country. Our challenge is to develop a marketing strategy that is totally digital that focuses on social media to reach new customers, namely single women homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women.

As our customers are women age 18+, we have many sub customer segments and we need to create social media marketing plan and content that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn.

I moved to Ottawa to prepare to launch my company in Ontario. So, we would like a marketing plan to expand to Ontario, starting in Ottawa, where we see a great opportunity for expansion.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 4 Students

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 36 hours per student

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Digital marketing strategy
• New marketing ideas to create awareness about brand
• Social media content development
• Communicating our vision and core values with the public through different social media channels.
• Growth marketing plan to Ontario

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Digital marketer
• Social media engagement specialist
• Media and communications manager

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Digital marketing strategy
• Social media posts
• Awareness marketing plan
• Expansion marketing plan.
  

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Aisha ElSherbiny