Graphic for new to market product packaging - Ski Sock

Closed
Boardworks Gear Lab inc.
Edmonton, Alberta, Canada
Director of Development
(2)
3
Project
Academic experience or paid work
20 hours per Student
Student
Canada
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Advertising Product or service launch
Skills
packaging design packaging and labeling new product development
Details

We brought a new product to market in 2023. It is a ski bag that was specifically designed to be used with a vehicles roof rack. What makes this product unique is: it is a semi tailored ski cover that does not flap in the wind while in use on a vehicles ski rack thereby protecting the ski and bindings from road salt and debris normally associated with transporting skis on a roof rack.


Our problem is that our current packaging design does not inform people of what it does, or what the benefits are at first glance.

Deliverables

Design a new product label for the Ski Sock. Label to be 8.5" x 5.5" similar to that shown in the attached images.

Mentorship

The designing of a new product packaging will be the first step. Once completed we will turn to marketing this product so it may require revision. I will be available to answer any queries and will provide any materials we currently have including samples (shipped at our expense).

About the company

Company
Edmonton, Alberta, Canada
2 - 10 employees
Consumer goods & services, Manufacturing, Retail, Sports & fitness

We Design and Manufacture Ski and Snowboard Tuning Equipment and Accessories