The Clean Divorce is aiming to enter the market as a Divorce Wellness Company, focusing on providing holistic support to individuals navigating the complexities of divorce. The project involves developing a comprehensive market entry strategy that leverages current industry trends and consumer needs. Learners will analyze the divorce wellness industry, identify target demographics, and assess competitive landscapes. The goal is to create a strategic plan that outlines effective marketing, service offerings, and potential partnerships. This project allows learners to apply their knowledge of market analysis, strategic planning, and project management in a real-world context, ensuring they understand the intricacies of launching a new service in a niche market.

The project deliverables include a detailed market entry strategy document that outlines key findings and recommendations. This will encompass a SWOT analysis, target market identification, and a marketing plan. Additionally, learners will provide a presentation summarizing their strategy and a timeline for implementation. These deliverables will demonstrate the learners' ability to synthesize research into actionable business strategies.