Brave Soles' Email Marketing and PR Opportunity
Project scope
Categories
Branding & style guides Communications Project management Product or service launchSkills
user generated content audience segmentation social media marketing email marketing salesOur goal is to create up to 10 email and PR flows and templates around our upcoming product launch of accessories. These flows will include working through our audience segmentation and conducting some analysis around our data and metrics for the campaigns.
- Provide content suggestions and recommendations to increase conversion and sales goals
- Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement; work with our team on our User Generated Content Plan
Students will work closely with the primary project manager who is supervising and available for questions. This will also include 5 hours of focused mentoring on their area of choice.
We will plan to communicate with our virtual intern(s) using these communication tools: Company Slack channel, Zoom, in person if applicable
Primary contact: (Christal Earle, Founder&CEO)
Secondary contact: (Rachel Derkach, COO)
About the company
Brave Soles are handmade leather shoes with hand-cut recycled tire soles and accessories. Through our simple processes, we help to generate employment for 20 people in both Canada and Dominican Republic. We are also focused on keeping our processes simple, easily reproduced and able to provide many avenues of enterprise that helps to make a more equitable world. We are ecommerce based but sell through many channels.