Marketing in a Digital World

Closed
Victorious Family
Alpharetta, Georgia, United States
Terence Chatmon
President & CEO
(14)
4
Project
Academic experience
80 hours per Student
Student
United States
Advanced level

Project scope

Categories
Market research Marketing strategy
Skills
key performance indicators (kpis) promotional strategies marketing digital marketing email marketing social media search engine optimization auditing
Details

The following are several marketing tasks a student can perform for us:

  • An audit of your current email marketing strategy and recommendations for improvement
  • An audit of your SEO usage and recommendations to improve your search ranking
  • An audit of your website and recommendations for improvement
  • An audit of your social media and mobile promotional strategy and recommendations for improvement
  • An external analyses of your customers, competitors, and/or market, and recommendations to improve your marketing efforts based on these insights
  • Develop digital marketing strategies
  • Deploy current digital marketing tools
  • Leverage digital tactics to achieve business objectives
  • Calculate ROI of digital marketing efforts
  • Identify platform-specific key performance indicators to set specific, meaningful goals for measuring the success of a variety of digital marketing campaigns.
  • Present and explain digital marketing strategies to a diverse group of stakeholders
Deliverables
No deliverables exist for this project.
Mentorship
No mentorship exists for this project.

About the company

Company
Alpharetta, Georgia, United States
2 - 10 employees
Non-profit, philanthropic & civil society

We equip and empower parents to train their children values. Helping families to flourish.