We want students to help us build a marketing campaign to grow and engage our target market: Parents of Children with Disabilities, such as Cerebral Palsy, Limb Differences, Autism, etc. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How do students currently perceive our brand and marketing, based on publicly available information about our company?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?
• Can you identify other target markets we are not yet reaching?
• What are some of the most common disabilities affecting grip that our products can help with?

Weekly educational meetings with focus on disability market and sensitivity training for engagement with an inclusive communities. Hands-on campaign development including social, email, web and partnership. Opportunity to learn how to write inclusive copy that is appropriate and engaging, as well as generate graphics in multi-media formats.

Research of various markets within and outside of disability markets word-wide. Distributor analysis on how to support them in their markets.

Analysis of EazyHold's existing followers and purchasers to build strategy for growth and expansion. Identifying influencers within the existing community and creating/expanding relationships with them.

Growing relationships with Occupational Therapists and Special Education Teachers who can recommend our products to those in need.