Content Strategy Specialist
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
target market content strategy marketing strategies marketing search engine optimization social media brochuresOur company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
About the company
Glittergyal, is a dynamic and innovative online retailer specializing in custom exotic wear, accessories, and beauty products. Established in 2020, Glittergyal has quickly become a trailblazer in the fashion industry, with 90% of its exquisite outfits crafted uniquely with premium fabrics, intricate embellishments, and unparalleled attention to detail.
At Glittergyal, we cater to a diverse clientele seeking distinctive apparel that reflects their individuality and style. From glamorous stage attire to captivating streetwear, our collections transcend boundaries and empower our customers to express themselves with confidence and flair.
In addition to our signature clothing line, Glittergyal offers a curated selection of accessories and beauty products to complement every ensemble and enhance the overall aesthetic. Whether it's statement jewelry, we strive to provide an all-encompassing shopping experience that celebrates self-expression and creativity.
While we are an e-commerce business, Glittergyal actively engages with our community by participating in pop-up events such as Pride and Taboo, where we connect with our audience firsthand and showcase our latest designs. Our commitment to inclusivity, quality, and innovation sets us apart, and we're excited to partner with RIIPEN to offer internship opportunities that will shape the future of fashion.
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