Positions available: 1

PROJECT SCOPE

We need a student to help us develop a digital marketing plan to grow and engage our target market to purchase our online course. We have developed a course (in 3 parts) called Your Applause Academy to establish a speaker or storytelling series.

We’d like to test and measure how we can maximize different channels and what will work best. We need content ideas and guidance. We are not keen on paid ads. Going to use organic means first.

Pre - sales for this course will launch in July. In September, people can sign up to get the course at the introductory price and regular pricing starts in January.

Ultimately, you will be working on content creation and streamlining our marketing plan for our online course (includes video, social media, and other collateral that we can use as go-to marketing tools).

A student with excellent writing and Canva skills would be the ideal candidate for this project. Owner can create short videos or supply photos as needed.

Responsibilities

• Marketing and Communications (review our draft marketing plan and offer feedback and ideas)
• Research places for Elizabeth (course creator) to speak and direct people to our lead magnet
• Build and manage social media posts to promote course and highlight the creator of the course and her experience
• Create and update Content Calendar
• Develop LinkedIn Account to reach our target market
• Perfect the messaging we should use to sell product

The owner would like to meet with student on a weekly basis via video and is available by text or e-mail in between our meetings. We will collaborate and build this together.