Adapting Strello Health for the U.S. Market

Closed
Strello Health
Burlington, Ontario, Canada
Cofounder
(4)
3
Project
Academic experience
70 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Operations Market expansion Marketing strategy
Skills
planning customer acquisition management marketing marketing strategies research operations workflow management
Details

Strello Health is planning to expand its operations to the United States, a significantly larger market with unique challenges and opportunities. The project aims to analyze and understand the differences in clinic workflows and ownership structures between the current market and the U.S. healthcare system. This understanding will help in adapting Strello Health's product offerings and marketing strategies to better fit the U.S. market. Students will conduct research on U.S. clinic operations, focusing on workflow processes and ownership models, and compare these with existing practices in Strello Health's current market. The goal is to identify key differences that could impact product functionality and marketing approaches, ensuring a smooth transition and successful market entry.



- Analyze U.S. clinic workflow processes.


- Compare U.S. clinic ownership models with current market practices.


- Identify potential impacts on product functionality and marketing strategies.

Deliverables

The project will culminate in a comprehensive report detailing the findings and recommendations for Strello Health's expansion strategy. The report should include:



- A detailed comparison of clinic workflows and ownership models.


- An analysis of how these differences may affect product adaptation.


- Strategic recommendations for marketing and customer acquisition in the U.S. market.



This report will serve as a foundational document for Strello Health's expansion efforts, providing actionable insights and strategic guidance.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Burlington, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical, Technology
Representation
Small Business

We are an early stage AI health-technology company bringing AI to the doctor's office. We focus on the nuts-and-bolts of the clinic operation, i.e. the back-end including phone line management, fax management, and eventually integrating into the electronic charts. We have over 50 doctors who have signed on for our service since starting in June 2024.