The main goal of this project is to create four engaging showreel videos that effectively communicate La Fleur Digital’s capabilities and services. These videos will enhance the visual appeal of our website and landing pages, providing a dynamic and compelling introduction to our work.

Video 1: Formatting and Fine-tuning Current Showreel

1. Trim Existing Video: Edit the current 3.5-minute showreel down to 2.5 minutes, ensuring a smooth and coherent flow of content.
2. Enhance Visuals: Add captions, text, graphics, and animation overlays to highlight key points and improve viewer engagement.
3. Audio Synchronization: Ensure that any voiceovers or background music are perfectly synced with the visual content.
4. Quality Check: Perform a final review to ensure the video is polished, visually appealing, and aligned with La Fleur Digital’s brand identity.

Videos 2-4: 15-Second Showreel Videos for Hero Banners

1. Concept Development: Create three short, 15-second videos that can serve as dynamic hero banners for different landing pages on the website.
2. Storyboarding: Develop storyboards that align with the messaging and visual style of each landing page.
3. Visual and Text Overlays: Incorporate eye-catching text and graphic overlays to communicate the core message succinctly.
4. Motion Design: Use motion graphics and animation techniques to make the videos more engaging and visually striking.
5. Optimization: Ensure the videos are optimized for web performance, including file size and loading speed.

Deliverables:

1. One 2.5-minute Showreel Video with captions, text, graphics, and animation overlays.
2. Three 15-second Showreel Videos designed for use as hero banners on landing pages.

File Format

1. MP4

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Current product understanding
• Industry standard design tools and applications
• Any sort of branding or styling advice
• Input on choices, problems or anything else the students might encounter