Expansion Strategy To British Columbia
Project scope
Categories
Market research Digital marketing Lead generation Product or service launch Marketing analyticsSkills
market research marketing planning customer acquisition management pricing strategies researchPROJECT DESCRIPTION:
Aisha Comfortable Coliving Inc. provides an affordable coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services:
1- Matching services between homeowners and tenants
2- Providing events/activities that help build a fun supportive community.
3- Professionally managing the properties that use the coliving service of our company.
We just launched our company in Nova Scotia.
The ultimate goal of Aisha Comfortable Coliving is to build a platform for women aged 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to other provinces in Canada. In particular, the British Columbia market is promising given the high housing cost in BC. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above.
However, as we are a startup in Halifax Nova scotia, we lack the necessary tools for in depth research and analysis to launch our services in BC. We need a marketing plan that helps us communicate our vision and brand to potential customers in BC. Also, we need help with customer acquisition especially with women homeowners who are most probably not familiar with the concept of coliving.
KEY PROJECT ACTIVITIES:
- Market research and analysis
- planning for launching our company in BC
- Learning the attitude toward coliving and our services among potential customers in BC.
IDEAL ROLES/:
- Digital marketer
- Market researcher/analyst
- Business consultant
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Marketing plan
- Market research and analysis
- Pricing strategy that fits BC market
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:
Aisha ElSherbiny
About the company
Aisha Comfortable Coliving Inc. specializes in connecting like-minded tenants and homeowners into shared accommodation. We are proud to offer personalized housing services to Canadians aged 18+.
In addition, through community network partners, Aisha Comfortable Coliving provides additional perks for a variety of services, products and activities to encouring the fostering of meaningful connections amongst property owners, tenants and others who may only want to participate in the community networking.
Aisha Comfortable Coliving Inc. provides three broad categories of services: Matching services, community activities/events, and professional management services.
The ultimate goal of Aisha Comfortable Coliving is to build a platform that empowers tenants aged 18+ through innovative and cost-effective housing options that enhance their overall well-being, while also building a fun and supportive community.