The main goal for the project is to generate a lead list, verify and research the leads, create a list of qualified leads for AYD Internet Marketing, and researching additional lead generation methodologies and insights that can be used. This will involve several different steps for the learners, including:

• Researching and identifying potential leads for AYD Internet Marketing.
• Verifying the leads to ensure they meet the criteria for qualification.
• Conducting in-depth research on the qualified leads to gather relevant information.
• Providing strategy, insights, and uncovering additional methods for lead generation along with documentation of research and ideas to implement. Ideas can include trending content in industry-relevant groups, LinkedIn, and software for example - with creativity encouraged.

By the end of the project, learners should complete the following tasks:

A comprehensive lead list with detailed information on each lead.

Verified leads that meet the qualification criteria set by AYD Internet Marketing.

A list of qualified leads with in-depth research and relevant information.

Final deliverables:

A final report including the lead list, verified leads, and qualified leads with detailed research findings.

A presentation explaining the lead generation and qualification process, as well as the outcomes.

Documentation of what was learned so current lead generation can be improved, plus recommendations on expanding and improving current lead generation efforts

Mentorship through weekly or more frequent meetings and a chat group to ask questions at any time. You will work directly with the company owner who will advise and teach as needed.