Zuka is a Fashion Inspired Audio Electronics Brand company that is using its products and platform to help create Students, youths and young adults entrepreneurs via its ZEP(Zuka Entrepreneurship Program)

We want students to help us build a marketing plan to attract and engage our target market by partnering up with a Top Bank, preferably ScotiaBank Canada and Bank of America USA.

Gist: ZEP members open bank account and gets a free Zuka product. TBD.

This will involve several different steps for the students, including:

• Familiarizing themselves with our current marketing goals and strategies.
• Researching how customers perceive our brand and marketing.
• Recommending new channels we should use for promotion.
• Identifying an appropriate budget for advertising.
• Plan should be specific to top 5 banks and can be tailored to US banks as well

Bonus steps in the process would also include:

• Recommending updates to our messaging that can better explain our value proposition.

By the end of the project, students should demonstrate:

• Familiarity with our marketing goals and strategies
• Identify the right Bank to partner up with Zuka's ZEP program
• Highlight all the benefits to the Bank
• Understanding of customer perceptions of our brand
• Recommendations for new promotion channels
• Identification of an advertising budget

Bonus steps would include:

• Updating our messaging

Final deliverables should include

• A final report.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current marketing ideas
• Input on choices, problems or anything else the students might encounter.
• Weekly Calls