This project will be a specific case for an American Operational Technology Security company to expand in the Australia and New Zealand region.

This project will include:

Identification of our current competitors' Identification of potential future competitors (eg. a large company in a similar industry that may enter the space)The creation of a matrix identifying features shared across the companies and those that are different.A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition determined. This could be done in the form of a SWOT analysis. An outline of our industry’s expansion opportunities through a location analysis.

We will give you access to organizational assets to support this project, such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering and our messaging.

Presently we only exist in one market, but it’s time to grow! Our company requires assistance in assessing our customer landscape outside our current territory. We want to learn more about customers’ expectations and behaviours in suggested new regions. We need to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter.

To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons of expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

- Product Understanding

- Market research to find competition

- Define go-to-market strategy for ANZ region

Me and my team is available to hand hold the students while they get started on the project. They will receive constant and constructive feedback and direction on a timely basis. We are excited about this new project in which the students shall be assisting us and hence we are fully committed to the success of this assignment.