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WellyTails Shopify Website AI SEO Update

Open Opened on May 28, 2025
Main contact
WellyTails Inc.
WellyTails Inc.
Guelph, Ontario, Canada
JOHN LEVERIS
President
(2)
4
Project
120 hours per Student
Student
Canada
Intermediate level

Project scope

Categories
Advertising Digital marketing Search engine optimization Marketing analytics Website development
Skills
google analytics animal health retargeting shopify ubersuggest (seo software) seo copywriting
Details

We sell a number of dog & cat related foods, treats and natural pet health supplements to brick-and-mortar stores as well as direct to pet parents via our Shopify based websites.


We need to do a refresh with special attention given to AI SEO as we have added a number of new products and product categories over the past 3 years.


.

Deliverables

Key goals

SEO optimize

AI SEO optimize

Update site navigation

Update Site layout

Integrate Video on site

Implement Subscription order platform

Set up visitor META Retargeting

Set up Google Analytics



Mentorship

Provide access to company Shopify accounts

Examples of sites to emulate

Daily/weekly guidance and mentorship

Digital and graphic software assets to work with


About the company

Company
https://www.wellytails.ca
Guelph, Ontario, Canada
2 - 10 employees
Food & beverage, Manufacturing

WellyTails manufactures in our own Ontario facility premium pet food base mixes, natural pet health supplements, pet treats and pet food toppers.