As the Social Media content Creator, this position is responsible for writing and publishing various types of pieces for our company’s web pages, such as articles, ebooks and social media posts within established time frames.

Responsibilities

• Research industry-related topics
• Prepare well-structured drafts using digital publishing platforms
• Create and distribute marketing copy to advertise our company and products
• Interview industry professionals and incorporate their views in blog posts
• Edit and proofread written pieces before publication
• Conduct keyword research and use SEO guidelines to optimize content
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Identify customers’ needs and recommend new topics
• Coordinate with marketing and design teams to illustrate articles
• Measure web traffic to content (e.g. conversion and bounce rates)
• Update our websites as needed

Requirements and skills

• Proven work experience as a Content Creator, Copywriter or similar role

Students will have access to programs that will help create and post images and will have the ability to contact staff for help or support.