AKEVA TECHNOLOGIES is looking to enhance its digital marketing efforts to improve lead generation and refine its sales strategy. The project aims to identify effective digital marketing channels and strategies that can increase the number of qualified leads. Learners will analyze current marketing efforts, identify gaps, and propose actionable improvements. The project will involve researching industry best practices, analyzing competitor strategies, and leveraging data analytics to inform decision-making. The goal is to create a comprehensive digital marketing plan that aligns with AKEVA TECHNOLOGIES' business objectives and enhances its online presence. This project provides an opportunity for learners to apply their knowledge of digital marketing, data analysis, and strategic planning in a real-world context.

The project deliverables will include a detailed digital marketing plan that outlines strategies for lead generation and sales enhancement. Learners will provide a report summarizing their research findings, analysis, and recommendations. Additionally, a presentation will be prepared to communicate the proposed strategies and expected outcomes to AKEVA TECHNOLOGIES' stakeholders. The deliverables should demonstrate a clear understanding of digital marketing principles and their application to lead generation.