Eternal Sparks Inc., a non-profit organization, aims to amplify its digital presence to better communicate its mission and engage with a broader audience. The project involves crafting a comprehensive social media strategy in collaboration with the CEO to enhance the organization's online visibility. Additionally, the team will work closely with the CEO to develop a robust marketing and advertising strategy that aligns with Eternal Sparks' mission and goals. This project provides learners with an opportunity to apply their classroom knowledge in digital marketing and strategic planning to a real-world scenario, contributing significantly to the non-profit sector. The ultimate goal is to create a cohesive and effective digital strategy that can be implemented to drive the organization's mission forward.

- A detailed social media strategy document outlining platforms, content types, posting schedules, and engagement tactics.

- A comprehensive marketing and advertising strategy report that includes target audience analysis, key messaging, and promotional tactics.

- A presentation summarizing the strategies and recommendations for Eternal Sparks Inc.'s leadership team.

- A set of sample social media posts and marketing materials to illustrate the proposed strategies.

• Mentorship: Pairing students with professionals for project guidance.
• Resources: Providing access to necessary software and educational workshops/meetings.
• Feedback: Offering regular critique sessions for ongoing improvement.