Market Research
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Project scope
Categories
Market research Sales strategy Marketing strategySkills
target market mental health researchWe want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.
The research will include:
- Target market research
- Industry size and market potential
- Competitive landscape
- Strategic positioning of our brand
- Pricing
- Health Stats in Mental Health in Victoria BC
The students will receive 1 on 1 mentorship, guidance daily through an online chat system. Students will also have a video chat weekly to ask questions or anything else that comes to mind. The person they will be reporting too will be the President of the company.
About the company
The Serendipity Group is a not-for-profit organization with a core focus on helping individuals who have mental illness and cannot afford Mental Health services. Our secondary focus is to provide financial literacy courses, programs and coaching to individuals and families in financial distress.
Unlike most not-for-profit / charitable organizations, we will not rely on charitable donations, grants or events to raise our funds. Our approach will be a model called social business. “A social business is outside the profit-seeking world. Its goal is to solve a social problem by using business methods, including the creation and sale of products or services.” – Mental Health Services
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