Marketing & Brand Consulting

Closed
TNB Glasses
Toronto, Ontario, Canada
Ella Saltoun
Founder and CEO
(20)
3
Project
Academic experience
120 hours per Student
Student
Anywhere
Advanced level

Project scope

Categories
Branding & style guides Communications Market research Visual arts
Skills
marketing strategies branding brand awareness graphic design marketing market research brand strategy marketing mix new product development prototyping
Details

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design prototyping, one-page creations and more!

We also need marketing strategy and insights to company partners. Our organization needs market research, data analysis, and various brand strategy frameworks to messaging, positioning, new product development, segmentation, marketing mix, customer experience, etc.

We believe this project will require:

  • Research to define our unique brand position and create consistent promotional messaging
  • Logo and/or Name Proposal that highlights brand awareness and brand positioning
  • design prototypes that can be implemented into our marketing collateral
  • Messaging optimization
  • Company rebrand with logo update
  • Conjoint analysis to measure price sensitivity and feature demand

Deliverables
No deliverables exist for this project.
Mentorship
No mentorship exists for this project.

About the company

Company
Toronto, Ontario, Canada
Apparel & fashion

TNB Glasses is a small business entrepreneur since 2017, created our own fashionable and durable Proudly Canadian brand of Optical Frames “Midas” and distributing it to local optical stores.