Cannabis Research: Budtender Interviewing
Project scope
Categories
Communications Market research Sales strategy Marketing strategySkills
cannabis communication marketing research new product developmentPositions available: Two students
Do you want to be a part of shaping the future of the Canadian Cannabis industry?
We are looking for help interviewing Cannabis Budtenders across Canada. These cannabis experts are one of the most influential customer touchpoints. 1 in 4 customers who enter a store interact with the Budtender and 9 in 10 purchase the products they recommend. That's why we need to understand their perspective on:
- Their experiences with customers
- Their thoughts on brands and new product developments
- How customers are changing as new products are available
- Their feedback on communication and marketing materials
We are in the foundational portion of this research and need help building a database of Budtenders. This will involve telephone interviewing.
Weekly check-ins to track progress
About the company
In our world of rapid change, the need for reliable information to make confident decisions has never been greater.
At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.
This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.
To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.
So that our clients can act faster, smarter and bolder.
Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE