Digital/Social Media Marketing Challenge
Project scope
Categories
Communications Digital marketing Market expansion MediaSkills
marketing strategies digital marketing marketing planning marketing email marketing social media social media marketing communication operationsPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. We will provide three broad categories of services:
1- Matching services between homeowners and tenants
2- Providing activities that help build a fun supportive community.
3- Professionally managing the properties that use the coliving service of our company.
We have just started the first phase of our company in Halifax Nova Scotia, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada as we believe our services would be valuable to women across the country. Our challenge is to use a marketing strategy that is totally digital to reach new customers, namely single women homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women. Also, we would like to reach landlords and landladies to use our services where the tenants would be a group of women.
As our customers are women age 18+, we have many sub customer segments and we need to use digital marketing that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. We would like to use E-mail marketing and google ads as well.
I moved to Ottawa to prepare to launch my company in Ontario. So, we would like to engage with potential customers in Ontario.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?? 4 Students
TIME COMMITMENT PER STUDENT: 12 hours per student
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Digital marketing strategy
- New marketing ideas to create awareness about brand
- Communicating our vision and core values with the public through different social media channels.
- Growth marketing plan to Ontario
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Digital marketer
- Social media engagement specialist
- Media and communications manager
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Digital marketing strategy
- Awareness marketing plan
- Expansion marketing plan.
PROJECT MENTOR NAME/:
Aisha ElSherbiny
About the company
Aisha Comfortable Coliving Inc. specializes in connecting like-minded tenants and homeowners into shared accommodation. We are proud to offer personalized housing services to Canadians aged 18+.
In addition, through community network partners, Aisha Comfortable Coliving provides additional perks for a variety of services, products and activities to encouring the fostering of meaningful connections amongst property owners, tenants and others who may only want to participate in the community networking.
Aisha Comfortable Coliving Inc. provides three broad categories of services: Matching services, community activities/events, and professional management services.
The ultimate goal of Aisha Comfortable Coliving is to build a platform that empowers tenants aged 18+ through innovative and cost-effective housing options that enhance their overall well-being, while also building a fun and supportive community.