The main goal for the project is to increase the exposure and visibility of Inspire Beach Resort through publications and media coverage. This will involve several different steps for the PR person, including:

- Researching and identifying relevant publications and media outlets for the resort.

- Developing press releases and media kits to pitch to journalists and publications.

- Building relationships with journalists, bloggers, and influencers to secure coverage for the resort.

- Monitoring and tracking media coverage and mentions of the resort.

- Creating and implementing a social media strategy to further promote the resort and engage with potential guests.

The PR person will need to complete the following tasks to achieve the project goal:

- A list of identified publications and media outlets for the resort.

- Developed press releases and media kits for pitching to journalists and publications.

- Established relationships with journalists, bloggers, and influencers to secure coverage for the resort.

- Tracked and monitored media coverage and mentions of the resort.

- Implemented a social media strategy to promote the resort and engage with potential guests.

I'll provide guidance through each phase of the project, offering insights, resources, and feedback tailored to individual needs. Additionally, I'll be available for regular check-ins and Q&A sessions to ensure students stay on track and overcome any obstacles they encounter.