Pets & Vets is seeking to enhance its social media presence by developing a strategic content plan that aligns with its marketing objectives. The project involves creating engaging and compelling content tailored to the company's target audience, which includes pet owners and veterinary professionals. Students will utilize analytics tools to track the performance of various content types and make data-driven decisions to optimize future posts. The project will also require implementing best practices for content formatting, structure, and presentation to boost user engagement. Additionally, learners will contribute creative ideas for marketing initiatives and promotional activities that can be executed on social media platforms. The goal is to develop a comprehensive content strategy that can be easily implemented and adapted by Pets & Vets' marketing team.

The deliverables for this project include a detailed social media content strategy document that outlines the types of content to be created, target audience profiles, and key performance indicators for tracking success. Students will also provide a content calendar for a one-month period, showcasing a variety of posts and engagement strategies. Additionally, a report analyzing the effectiveness of different content formats and recommendations for future optimization will be required. Finally, a presentation summarizing the strategy and key findings will be delivered to the Pets & Vets marketing team.

The daily tasks would contain not only but mainly the following ones:

- Creating engaging and compelling content tailored to target audiences and marketing objectives.

- Utilizing analytics tools to track content performance and make data-driven decisions for optimization.

- Implementing best practices for content formatting, structure, and presentation to enhance user engagement.