The main goal for the project is to create a digital media campaign targeted at small, social change businesses for Whole Human Coaching Services. The campaign should effectively communicate the coaching and consulting services offered by the company and how they can benefit small to medium sized businesses focused on social change.

This will involve several different steps for the learners, including:

- Conducting market research to understand the needs and preferences of social change businesses.

- Developing a content strategy for the digital media campaign that aligns with the values and goals of the target audience.

- Creating engaging and informative content for various digital media platforms such as social media, blogs, and email newsletters.

- Implementing the campaign and monitoring its performance to make necessary adjustments for optimal results.

- Collaborating with the Whole Human Coaching Services team to ensure the campaign accurately represents the company's brand and messaging.

By the end of the project, learners should complete the following tasks:

- Market research report outlining the needs and preferences of small, social change businesses.

- Content strategy document detailing the planned approach for the digital media campaign.

- Developed content for at least three different digital media platforms.

- Implemented digital media campaign with performance monitoring and adjustment report.

- Presentation to Whole Human Coaching Services team outlining the campaign strategy and content.

Final deliverables should include:

- All digital media content created during the project.

- A comprehensive report detailing the campaign's performance and impact on the target audience.

- Recommendations for future digital media campaigns based on the insights gained from this project.

Our leadership team has regular meetings with our students and partners, and during those times, we focus on helping build coaching and communication skills for everyone. We also invite our team members to our Slack team and give them access to our leadership, our resources, and to online learning platforms that we use for training.