The Shooting Star Press Inc. aims to expand its email distribution list to enhance its reach and engagement with its audience. The current list is limited, and the company seeks innovative strategies to grow it effectively. This project involves researching and implementing best practices for email list growth, such as optimizing sign-up forms, creating engaging content, and leveraging social media platforms. The goal is to increase the email subscriber base by 20% within a specified timeframe. Learners will apply their marketing and digital communication skills to develop a comprehensive strategy that aligns with the company's brand and audience. The project will involve analyzing current subscriber data, identifying target demographics, and proposing actionable tactics to attract new subscribers.

The deliverables for this project include a detailed report outlining the proposed email list growth strategy, a presentation summarizing key findings and recommendations, and a prototype of an optimized sign-up form. Additionally, learners will provide a content calendar for email campaigns and a set of metrics to measure the success of the implemented strategies. The final submission should demonstrate a clear understanding of digital marketing principles and practical application in a real-world context.