Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

Keyword analysis to determine relevant search terms to our organization

• Research on our industry, target demographic

A strategy document to outline

• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media engagement and stories development to increase the number of followers/likes and share

Working with tools and programs such as Cloud Campaign, Canva (or Procreate) and Google drive.

**MUST LOVE CANDY ;)

We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:

• Curate Social Media posts for 2 months (60 posts), across 4 platforms (Facebook, Instagram, Pinterest, Google My Business) (50%) using Canva or Procreate
• SEO and Keyword research on our industry (10%). Curate a list of 15 competitors and 30 popular hashtags on IG, Tik Tok and Facebook.
• Create blog content for our brand to ensure we are ranking with higher SEO

Aimed at a 4-7-week project/80 hrs.

Students will work closely with the primary project manager who is supervising and available for questions. This will include a kickoff call, and calls every 2 days as it is a quick project.