Strategic Prospecting Plan: Help Us Find Clients Who Are Looking For Us!

Closed
PATHFINDER
Toronto, Ontario, Canada
Founding and Managing Partner
2
Project
Academic experience
50 hours per Student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Sales strategy
Skills
competitive analysis small business development sales & marketing marketing strategy strategy
Details

So far, our sales process has been entirely dependant on (and derived from) networking. We've gotten assignments by meeting clients through our growing network. While this has worked very well at the start, in order to become grow our business and reach the right clients, we need assistance developing an outreach process. We would like to be equipped with a plan that guides us in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. 

This project may include, but is not limited to:

  • Industry research
  • Compiling relevant market information. 
  • Identifying new potential accounts that align with our organization
  • Identifying potential clients who are looking for us in particular, i.e. sustainable development or international development consultants
  • Building a customizable outreach script.

The final project deliverable is a report including research, analysis, and recommendations. It should assist us successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Deliverables
No deliverables exist for this project.
Mentorship
No mentorship exists for this project.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Business services, Business & management

PATHFINDER is a social enterprise based in Canada and France, with a mission to drive global development through a trilateral model by engaging with social enterprise, academia, and policy (please our website for details about us).