The problem: Global Sensor Systems (GSS) is going B2B with distributors who build commercial vehicles and sell truck parts and accessories. We will continue to sell directly to major cities like the City of Toronto (B2C), but want to focus our resources on creating a trusted distributor network- but who are they, how do we get their attention and what's the plan?

The solution: We need to do market research to better understand industry trends so we can market our product with confidence!

The outcome: Develop a marketing strategy for the business, which might include recommendations in terms of pricing, product, distribution (sales force, distributors), and marketing communications (including digital marketing) strategy

Activities:

• Situation analysis, analyze our current marketing strategy, the purchase process, our collaborators (current distributors, other companies?), environmental trends, the industry’s profitability analysis, and our competitors.
• Segment and, target analysis consisting in identifying potential customer segments for your product and making a recommendation about best target/s based on their attractiveness to your business
• Develop a positioning for the brand in the chosen segment.
• Setting objectives for the marketing plan

Staff time:
Director of Marketing (Caroline)- 1 day a week, 9-5 email, phone, zoom, text.

Digital Marketing Coordinator (Kyle)- 3 days a week 9-5 (Newfoundland time) email, phone, zoom, text.

Access to tools: I don't think we have any tools.

Tech/ Data.: Any data we have on competitors, statistics, product details, market research, is available when requested

We hope to communicate with the students regularly!