Filz Candle Co. is preparing to bring to market a patent-pending, refillable candle jar. The main focus of this project is Media Relations. Learners will collaborate with the directors to enhance brand recognition and reputation in the sustainable luxury candle market. By developing and executing a strong strategy, the project aims to secure positive media coverage, create crucial assets, and establish the brand and its innovative refillable candle jar as industry leaders.

Learners will research competitors, define objectives, and develop a comprehensive strategy. They'll collaborate on a media kit, refine the contact list, and draft emails for media outreach. Building media relationships, monitoring coverage, and creating content are key. Tracking metrics and attending meetings for updates and collaboration are part of the project. Meeting qualifications and receiving support through existing resources, guidance, and feedback are essential.

Deliverables:

• Development of a strategy and best practices
• Assistance in creating a media kit
• Updating the contact list
• Drafting email templates
• Managing correspondence with the media
• Providing regular progress reports

Learners will receive comprehensive support throughout the project, including:

• Mentorship
• Access to essential tools
• Relevant data such as existing contact lists and photo assets
• Regular check-ins to assess progress
• Collaboration opportunities with team members
• Training and orientation sessions