This project is designed to spearhead a dynamic and innovative social media campaign tailored for Filz Candle Co. Our objective is to orchestrate a campaign that resonates with core demographics, leveraging various social media platforms, including Instagram, TikTok, and YouTube, with a special focus on virality through TikTok as a means to build brand awareness. Participants will immerse themselves in a comprehensive marketing strategy, from conceptualization to execution, ensuring that content is not only engaging but also steeped in current trends. The initiative will involve meticulous analysis of social media metrics to refine and enhance marketing tactics in real-time.

PLEASE NOTE: Applicants should feel comfortable being on-camera to develop necessary marketing materials.

- Creation of digital content for Instagram (grid posts & reels), TikTok, and YouTube (YouTube Shorts).

- Understanding of current trends and how to use them to create successful campaigns.

- Ability to analyze social media performance and adjust the social media marketing strategy as necessary.

-Video editing

-Filming various content (e.g. brand story, product features, answering Q&A's, etc.,)

Final deliverables should include:

- All digital content created for the campaign.

- A written report analyzing the marketing tactics that have been employed, identifying strengths, and opportunities for improvement, and a set of recommendations to improve future campaigns

Students will have regular and ongoing support from company directors, as well as other team members, primarily on the marketing team