Our company is a full-service digital marketing startup that works with small businesses in different industries. We currently have a minimal social media presence that is not able to reflect our vision as well as our gradual growth. The project's main objective is to create engaging content and manage social media channels, with a focus on the following three: Facebook, Instagram and LinkedIn.

We would like to work with students to revamp our organic social media posting and engagement with prospects.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s goals and vision, our services, our tonality and brand voice, and our target market.
• Identifying social media channels and strategies suitable for our company.
• Planning and creating content for each platform appropriately.
• Identifying relevant metrics to monitor the organic growth on each platform.
• Creating a social media content calendar that outlines the different posts each month.
• Scheduling/or posting the content on all required platforms regularly on an on-going basis.

By the end of the project, students should demonstrate:

• Understanding of our company’s services and goals.
• Identification of suitable social media content and posting strategies.
• Identification of relevant metrics to monitor the success of consistent organic posting each month across all three platforms.
• Creation of a social media content calendar to organize the social media posts.

Bonus steps would include:

• Recommending tools that will help with: social media creation, scheduling and management.

Final deliverables should include:

• A social media content calendar for at least 8 weeks.
• Create and schedule at least 3 posts per week (on-going task throughout the internship).
• Provide an analytical report on the performance of the 3 social media platforms over the course of 8 weeks.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current services and digital marketing in the real world.
• Our customer and industry insights.
• Input on choices, problems or anything else the students might encounter.