Sales Package Design
Project scope
Categories
Graphic design Branding & style guides Videography Advertising Social media marketingSkills
waste management business-to-consumer business to business branding brochures sales research scriptingThe problem: Global Sensor Systems (GSS) is going B2B with distributors who build commercial vehicles and sell truck parts and accessories. We will continue to sell directly to major cities like the City of Toronto (B2C), but want to focus our resources on supporting our new distributor network.
The solution: Develop a sales package that includes the following:
- Distributor Kit (a promotional package about our product/our business that we can send to businesses interested in joining our trusted network of distributors OR, businesses we approach.)
- Sales package (resources to help our distributor’s sales team SELL our product and REPRESENT OUR BRAND, like a sales script, brochure of our products, pre-designed social media material, a short promo video)
- Trade Show Kit (pamphlets! Info postcards! Promotional aids!)
The outcome: To have a whole arsenal of resources to support our distributors that encompass control of our brand and message throughout each business. Print and digital.
Activities:
Research the industry. What visuals do you see our competitors using? Who do you think our target demographic is?
Design a draft of each piece of material and be prepared to make small adjustments and receive feedback.
Develop a project timeline, separate packages in small tasks.
Verify data or statistics provided (ie: backing accidents are the number one type of accident in the waste management industry. If this is a fact you use on the promotional package, make sure you fact check it)
Think outside the box!
BRANDING! We are also updating our website to align more with our mission statement and values. We need a branding kit- with our logo colours and how to use it so our distributors can promote our product properly. What images should we use on our website? Let's get creative!
Staff time:
Director of Marketing (Caroline)- 2 days a week, 9-5 email, phone, zoom, text.
Digital Marketing Coordinator (Kyle)- 3 days a week, 9-5 email, phone zoom, text
Access to tools: CanvaPro
Tech/ Data.: Any data we have on competitors, statistics, product details, market research, is available when requested
We hope to communicate with the students regularly!
About the company
We manufacture the only automatic braking system preventing backing accidents for commercial vehicles. New cars today have them built in, but not large vehicles like haulers and garbage trucks. Backing accidents are the number one type of accident in the waste management industry because the larger the vehicle, the bigger the blind spots. Sure cameras and sensors are great, but they don't compensate for driver reaction time or distracted driving. Our company has been run by a small team of 2 for 45 years. Help us reach the next level of awesomeness! Help us keep drivers and their communities safe!