PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services:

1- Matching services between homeowners and tenants

2- Providing events/activities that help build a fun supportive community.

3- Professionally managing the properties that use the coliving service of our company.

We just launched our company in Nova Scotia and currently expanding to Ontario.

The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to the US market. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible financially.

However, we lack the necessary resources especially on the level of planning and organization. We would like to learn more about the US market in terms of competition and the customers attitude toward the services we will provide. As the US is an extremely large market, we would like to learn what would be the best point of entry and if we could form partnership with one of the industry leaders in the US. Also, we would like to learn the regulations that we should follow and the laws that govern our operations as a foreign company in the US

Your course will help us achieve our goals through providing us with the necessary plan to expand to the US market.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 4 Students

TIME COMMITMENT PER STUDENT: 60 hours per student

KEY PROJECT ACTIVITIES:

Outlining how to enter the US market through:

• Assessment of the US market and deciding on which states would be a better market for our services to start with.
• providing business strategy that helps us learn about the hiring, regulations, and laws in the US
• Identifying possible partnerships
• Operational Strategy

IDEAL ROLES/RESPONSIBILITIES:*

• Business consultant
• Operations manager
• Market researcher

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

A comprehensive plan to enter the US marketing that includes:

• Operations
• Possible partners
• Schedules, task descriptions, resource allocations, and timelines for implementation
  

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Aisha ElSherbiny