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Puerto Rico Market Entry Strategy for BDH Collective

Open
BDH Collective Inc.
BDH Collective Inc.
Montreal, Quebec, Canada
Bernardson Louis-Jean
Bernardson Louis-Jean
CEO
(20)
4
Project
Academic experience
100 hours per Student
Student
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Market research Advertising Marketing strategy Social media marketing
Skills
market trend market analysis content creation content strategy marketing leadership social media research
Details

BDH Collective Inc. is expanding into the Puerto Rican market and requires a comprehensive marketing and content strategy to establish a localized brand presence. The project aims to research market trends, understand cultural nuances, and develop creative content that aligns with the core identity of BDH Collective while resonating with the Puerto Rican audience. The goal is to create a strategy that effectively communicates the brand's mission and values, ensuring a successful market entry. The project will involve tasks such as market analysis, cultural research, and content creation, providing learners with an opportunity to apply their classroom knowledge to a real-world scenario.

Deliverables

- A detailed market analysis report highlighting key trends and consumer behaviors in Puerto Rico.


- A cultural research document outlining important cultural nuances and preferences.


- A comprehensive marketing and content strategy tailored for the Puerto Rican market.


- Creative content samples (e.g., social media posts, blog articles) that align with the developed strategy.


- A presentation summarizing the strategy and key findings for BDH Collective's leadership team.

Mentorship
No mentorship exists for this project.

About the company

Company
https://bdhcollective.com/
Montreal, Quebec, Canada
0 - 1 employees
Business services, Arts, Business & management, Events services, Media & production

We’re here to turn your vision into reality. We make sure that our teams are operating with the highest efficiency. By maintaining strong lines of communication between you and our specialists, we ensure optimal results.

Whether you need marketing, event planning, PR or more, our agency provides all the talent, project management, administrative and coordination services to make your project a stunning success. BDH Collective will cover all the nitty-gritty details, from oversight of human resources to legal documents and accounting, so you can focus on growing your business.