This project could appeal to students in any field, who has a passion and knowledge of Social Media platforms.

TNB Glasses is a Canadian eyewear Small Business, who are designing, manufacturing and distributing Proudly Canadian eyewear house brand: Midas. Midas is an Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable collections on the market.

We are looking for teams that can help amplify what makes us unique and create better messaging for our brand.

We would like students to help us with developing and launch a social media and branding strategy to break and grow Midas on social media

Our ideal team will have great creative acumen and skilled in storytelling with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

The main tasks for this project will be:

• Develop a social media marketing strategy to increase community and connection across all relevant platforms (Instagram, Facebook, website, email marketing)
• Created 12-month social media calendar, utilizing existing image postings and video content
• Create consistent promotional messaging, captions, hashtags for each post/story
• Ensure content is timely and on-trend
• Uphold brand voice and vision across all social media platforms.
• Create newsletters

Final deliverables should include

• Marketing strategy across all relevant platforms
• 12-month social media calendar with captions and hashtags
• 12-month content for email marketing, based on marketing strategy

Weekly zoom calls