Digital Marketing Content Project
Project scope
Categories
Communications Advertising Customer segmentation Digital marketing Lead generationSkills
target audience sales process business-to-consumer email marketing digital marketing analytics persuasive communication sales workflow managementThe main goal for the project is to create valuable content for a digital marketing sales funnel for Toast - a collective for women in tech. This will involve developing email marketing workflows specific to certain segments of the target B2C audience to drive sales and conversions.
- Researching the target audience and identifying specific segments for email marketing workflows.
- Creating engaging and persuasive content for the email marketing campaigns.
- Developing automated email sequences tailored to the different segments of the audience.
- Implementing tracking and analytics to measure the performance of the email marketing workflows.
- Optimizing the email marketing content and workflows based on performance data.
This student will work closely with the Founder & CEO as well as our Head of Marketing, with weekly virtual touchbases and ongoing communication with the team in Slack. They will have access to Meta Business Suite, Flodesk, Zapier, and are welcome to suggest any additional tools that we should adopt. This student will have a lot of ownership over this project, and be empowered to make the best decisions with the guidance and approval of the founding team.
Supported causes
Gender equalityAbout the company
Toast is a membership-based collective thatβs flipping the hiring dynamic for women in tech. We connect women to roles we believe in, at companies we trust. We set up our members so theyβre getting exactly what they deserve: more money, more flexibility, less bullsh*t.
Portals
