In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.

For this project, you will need to:

• Understand our brand and mission.
• Conduct research on our users, stakeholders, and competitors.
• Analyze our competitive landscape.
• Identify trends and opportunities in our target market.
• We are especially interested in creating more content on social media through postings such as short clips of various renovations we completed with music playing in the background.
• We also need help to transform existing pictures and videos and virtual tours of properties into fascinating social media Content to attract more followers
• Our goal is to double our followers by implementing new social media strategies

*Please check resources and files for more details!

We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints.

We are presently only on FB, LinkedIn, Twitter and instagram. I would like to get feedback on the possible befits of expanding to Tick-tock and other possible social media platforms

You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed.

We are available to meet as often as you may need to explore ways to increase our social medial presence and reach our goals