Digital Marketing Strategic Planning for NPO

Closed
U+ Education
Markham, Ontario, Canada
Kevin Lin
Director
(14)
3
Project
Academic experience
80 hours per Student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Project management Digital marketing Sales strategy
Skills
brand awareness strategic planning marketing digital marketing
Details

We are looking for assistance in our NPO's Digital Marketing Strategic Planning in order to boost awareness. The NPO is called York Region Educational Services. The Not-for-profit's mission is to provide individuals in the vicinity of the York Region with free educational resources in a safe and supporting environment that inspires, motivates and helps set the foundation for personal growth.

We believe this project will include:

  • Assist with defining a company-identified community problem and defining the scope of a corresponding project.
  • Develop digital marketing strategies tailored for specific customer demographics and increase brand awareness
  • Connect with communities and leaders to promote NPO's mission and identify new market segments such as marketing for donors
Deliverables
  • Research and write SWOT and understand differentiation
  • Draft proposals for Digital Marketing Strategic Planning
  • Build connections and brand awareness across communities
Mentorship

1. Presentation opportunities

2. 1V1 mentoring

3. Regular feedback from the supervisor and the organization

About the company

Company
Markham, Ontario, Canada
51 - 200 employees
Education, Business & management

U+ Education is a global, innovation-driven educational business that is committed to the long-term success of our students. U+ connects highly qualified teachers from Canada, with students throughout the world for interactive English, French, Spanish, Mandarin, Cantonese, Korean, and Japanese immersion learning. In addition to language programs, U+ Education has introduced a STEAM program, which includes coding, Canva classes and other amazing courses! With this in mind, we welcome the opportunity to work with talents from across disciplines to grow and develop within U+’s community.