Boutique Hotel Market Research

Closed
The Method Effect
Calgary, Alberta, Canada
Chuck Bean
Founder
(3)
3
Project
Academic experience
60 hours per Student
Student
Canada
Intermediate level

Project scope

Categories
Market research Hospitality, tourism & culinary arts
Skills
market research tourism
Details

Our client operates a small number of unique tourist focused hotels located in tourist corridors. Having mastered the concept of operating this sort of business, they are looking at expanding locations in North America, through acquisition. With this goal, our client is eager to gain information and market research regarding what are the future focused travel and tourism factors that would pinpoint the best possible targets for acquisition discussions. We believe the following considerations might be valid for consideration:

  • Where are the most active tourist areas that reflect their current offering and tourism experience?
  • What are the future trends in experiential tourism?
  • Are there economic, geographic or other factors that dictate why one tourism corridor may outperform or outlast another?
  • There are other factors as well, however due to confidentiality, they will be reveled at the start of the project.

The second ask would be to prepare a list establishments inside of these parameters that would be reasonable targets for our client to approach.

A third and final ask would be to have the students or interns to provide a modern view and opinion on their findings!

Thank you and we look forward to discussing further.

Deliverables
No deliverables exist for this project.
Mentorship

We will provide mentorship and supervision in line with the expectations of the project.

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Business & management, Business services, Human resources & recruitment, Manufacturing

The Method Effect is a Calgary based consultancy that specializes in strategy, training, coaching and commercialization. We are often involved in human capital projects or helping businesses maximize their potential. Clients range from start-up to mature large corporations.